From 21 to 23 November 2022, the 3rd World Conference on Smart Destinations was held in Valencia, with the participation of O-CITY.
The configuration of a smart destination requires the interaction of citizens, tourists, businesses and managers, as well as quality data, well maintained and guarded, so that tourism innovation companies can offer quality services in the destination.
During the 3rd World Congress of Smart Destinations in Valencia, SDWC2022, José Marín-Roig Ramón, leader of the O-CITY platform, presented the scientific paper “Interactive data for the smart management of a STD”. The congress was organised by the Government of the Kingdom of Spain together with the Generalitat Valenciana, the Valencia City Council, the Visit Valencia Foundation and the collaboration of the World Tourism Organization (UNWTO).
José Marín-Roig Ramón, leader of the O-CITY platform, presenting the scientific paper “Interactive data for the smart management of a STD”
The paper showed the contribution of the interactive database of the natural and cultural heritage of the international destination O-CITY, to the indicators of Smart Tourism Destinations (STD) from the double perspective of database and interactive application, through use cases.
Thanks to the contribution of the co-authors of the paper Marta Ciudad, Antonio Roldán-Ponce and Valentina Volpi, together with José Marín-Roig Ramón, as leader of the platform, significant progress has been made in the evolution of this interactive platform towards its usefulness in relation to the indicators and becoming a key tool for the basic configuration of an STD.
O-CITY and working methodology
This paper evaluates the O-City.org tool, built and maintained in the public (EU) domain, as a solution for the storage of natural and cultural heritage data of destinations. O-CITY is not only a database, developed according to the canons of data management (DAMA, 2017) and current quality and interoperability standards, but it is also an interactive application offering value-added services, such as marketing tools to strengthen added value services, such as marketing tools to strengthen the promotion of the destination’s attractions with international reach, and citizen participation actions as a boost to the social sustainability of tourism.