The cultural, natural and tourist heritage platform O-CITY presents the audiovisual productions of the intangible heritage of Loja, Ecuador, the result of the course ‘Development of Audiovisual Projects with Generative AI’ with teachers from the Universidad Técnica Particular de Loja (UTPL) and specialists from the EDILOJA publishing house.

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The O-CITY Territori Valencià Chair is pleased to present the unique and high quality audiovisual productions of the cultural legacy of Loja, Ecuador, the result of the course ‘Development of Audiovisual Projects with Generative AI’ that Pedro Monteros Valdivieso has carried out among teachers of Communication and Visual Arts of the Universidad Técnica Particular de Loja (UTPL) and specialists of the publishing house EDILOJA.

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The city of Loja, Ecuador, stands out for its cultural richness and its commitment to the preservation of its intangible heritage. Recently, this effort has been strengthened thanks to this innovative project that combines creativity and technology.

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This programme, organised by the UTPL’s Directorate for Innovation, Training and Teaching Evaluation – Teaching Training and Innovation Programme 2024, has had a significant impact on the dissemination of Lojano’s heritage.

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The course was led by audiovisual production expert Pedro Monteros Valdivieso, who guided participants in the use of advanced artificial intelligence tools to create unique and high quality audiovisual productions. These initiatives have brought Loja’s cultural legacy to O-CITY‘s digital space, bringing its stories and legends to global audiences.

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Featured Loja productions on O-CITY

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La leyenda del cura sin cabeza

This audiovisual production tells the mysterious story of a wandering priest whose apparitions have nourished the popular imagination of Loja. It is a tale that combines tradition and mystery, captivating viewers with its enigmatic atmosphere.

👉 Watch video: https://o-city.org/city/153233/heritage/17

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El camino de los ahorcados

A path full of dark legends and human emotions. This audiovisual takes viewers to a place where the connection with history and traditions is palpable.

👉 Watch video: https://o-city.org/city/153233/heritage/20

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Kuyana, El Guardián Dormido en las Montañas de Loja

A work that stands out for its powerful environmental message. Through the story of Kuyana, a spiritual guardian of the Lojan mountains, this video invites us to reflect on the importance of caring for and preserving the natural environment.

👉 Watch video: https://o-city.org/city/153233/heritage/16

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Course Impact

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The main objective of the course ‘Development of Audiovisual Projects with Generative AI’ was to promote the creation of audiovisuals that rescue and disseminate elements of Lojano’s cultural heritage. Through the use of advanced artificial intelligence tools, participants achieved exceptional results, fulfilling a series of key learning objectives:

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  • Development of skills to use AI tools and platforms in the creation and production of audiovisual projects.
  • Application of generative AI models in the pre-production, production and post-production phases.
  • Creative exploration of AI tools for concept art, animation, editing and post-production.
  • Encouraging collaboration in the creation of audiovisual projects using AI.
  • Evaluating the impact of AI on creative projects and its influence on audiovisual production.
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Innovation and Creativity for Cultural Preservation

The use of tools such as Midjourney, DALL-E, Runway, Leonardo AI, and Minibox allowed participants to explore new frontiers in audiovisual production. These technologies not only enriched the visual narrative of the productions, but also boosted the creativity of the teachers, generating a tangible impact on the dissemination of Lojano’s heritage.

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Share and Celebrate Lojano Heritage!

We invite everyone to explore these videos on O-CITY and be part of the celebration of Loja’s cultural heritage. By sharing these stories, we contribute to preserving and promoting the cultural richness of this emblematic Ecuadorian city – discover, learn and celebrate with us!

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This initiative of the O-CITY Territori Valencià Chair, funded by the Provincial Council of Valencia, has the collaboration of the UPV Chair of Innovation.

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Pedro Monteros Valdivieso has just given the course ‘Development of Audiovisual Projects with Generative AI’ to teachers of Communication and Visual Arts at the Universidad Técnica Particular de Loja (UTPL) and specialists from the EDILOJA publishing house, resulting in audiovisuals of the intangible heritage of this Ecuadorian city.

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#HeritageLoja #CultureWithIA #UTPLInnovation #OCity #LojaLegends #CulturalInnovation #IAInArt #HeritagePreservation #LojaEcuador #CultureWithTechnology #HistoriesThatInspire #CreativityWithIA


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O-CITY is a technological platform for education, collaboration and international tourism promotion, the digital tool developed and led by the UPV Campus in Gandia in the context of a European project, which evolves day by day by and for people:

www.o-city.org