The O-CITY cultural and natural heritage platform will be the subject of analysis from 11 to 14 April 2023 in three Ecuadorian cities, thanks to the organisation of the UTPL conference “Intelligent management of tourism: new challenges for the 21st century”.
The configuration of a smart destination requires the interaction of citizens, tourists, businesses and managers, as well as quality data, well maintained and guarded, so that tourism innovation companies can offer quality services in the destination.
The Universidad Técnica Particular de Loja (UTPL), Ecuador, is organising the O-CITY conferences “The intelligent management of tourism: new challenges for the 21st century”, given by José Marín-Roig, leader of this technological platform for education, collaboration and international tourism promotion.
Marín-Roig‘s conference will have the following structure:
1.- Analysis of the context.
2.- Tourism in the 21st century. Intelligent Tourist Destination.
3.- O-CITY. Interactive Digital Atlas.
4.- Master of Tourism Intelligence UPV.
During his stay in Ecuador, José Marín-Roig will also present the new Master in Tourism Intelligence of the Polytechnic University of Valencia -Gandia campus-, which will be part of the training offer 2023-2024.
More information about the Master’s Degree in Tourism Intelligence:
“Intelligent management of tourism: new challenges for the 21st century”.
The O-CITY conferences “The intelligent management of tourism: new challenges for the 21st century”, given by José Marín-Roig, will include topics such as the identification of tourism professionals of the 21st century, in which 46 jobs of the future for intelligent cities and tourist destinations will be recognised.
On the other hand, the “Smart Tourism Destinations” experience will be shared, an initiative of the European Commission to help EU cities to facilitate access to tourism and hospitality products and services through technological innovation.
Likewise, the O-CITY Training Plan will be analysed, among others, the Digital Skills that support this platform that has arisen within the framework of the Erasmus+ programme.
INNOVATION FOR TERRITORIAL DEVELOPMENT
O-CITY is a technological platform for education, collaboration and international tourism promotion, the digital tool developed and led by the UPV Campus in Gandia in the context of a European project, which evolves day by day by and for people:
O-CITY cultural and natural heritage platform enables the digitisation of tourist information about any place, offering multimedia information and virtual tours. A platform open to citizen participation in which anyone can generate content about any place in the world.
O-CITY is currently working with the Government of Ukraine to place a representation of the country’s cultural and natural heritage on the digital atlas.