Main goals of the project
Digital transformation of traditional economic sectors
Although the orange economy is associated with culture, in its most innovative aspect linked to Information and Communication Technology (ICT), its field of application is wide, especially in many traditional economic sectors in the process of digital transformation.
Preparation of training plans in both professional and personal skills
The demand for ICT professionals’ experts in the creation of multimedia is growing and our educational systems require catalysts that help our teachers to stimulate training processes, through real projects whose resolution increases the motivation of our students. For this we propose some new methodologies suitable for being applied in the classroom.
Discovery and promotion of culture
Project-based learning (PBL) is more effective the more real the proposed projects are to students. The culture that floods our cities offers the ideal framework to develop these projects.
Explore the O-City planet
The Orange Planet consists of two platforms: a Web Platform (called O-City World) which is a showcase of the heritage of our cities throughout some creative items , and an e-learning platform that contains the formative plan related to the implementation of these creative items.
LEARN MORE ABOUT O-CITY
You can learn more about this project here. These videos will help you to understand it better
latest news
The O-CITY Project was presented at the XXXIII Annual Congress of the European Academy of Business Economics
A paper titled “O-CITY Project (Orange: Creativity, Innovation & Technology): innovative tool of the Orange/Creative economy” was presented during the AEDEM 2019 Congress held in Sevilla (Spain) on 4th, 5th and 6th of June, 2019. Written by Cristina Santandreu...
How Business incubator Novi Sad supports the development of Creative Industries in Serbia?
The creative industry sector is as a set of activities dedicated to generating and exploit knowledge and information. It combines creativity (usually determined by some cultural heritage), preferences, and business to support the economy. What does the Business...
Barranquilla is officially the first city in Latin America to enter O-City
Juan José Jaramillo, Secretary of Culture of the District, received the statuette of O-City in the old Fluvial Intendance building. This event represents the official entrance of the city of Barranquilla to the orange world of this project, thus making it the first...















